Welcome to BackRoad ERA

Where Quality Meets Adventure!

🌵 About Me:

I'm Misael Alvarez, an Arizona native who takes immense pride in being a family man and a dedicated electrician. Born and raised in the vibrant city of Phoenix, I am happily married and blessed to be a father to a beautiful baby girl, Elani R Alvarez, born in 2022. These personal connections drive me to excel in both my professional and personal life.

🔧 Electrician by Trade, Passionate Off-Roader by Choice:

Being an electrician is not just a profession for me; it's a craft I love. But my true passion lies in off-roading and embracing the great outdoors. It was this passion that inspired the creation of BackRoad ERA.

🚙 The Journey of BackRoad ERA:

BackRoad ERA is more than just a brand; it's a reflection of my journey. The name itself, "ERA," is a tribute to my daughter, Elani R Alvarez. Her arrival marked a turning point in my life, motivating me to strive for more. We've achieved a lot so far, and the best is yet to come.

🌟 Our Commitment to Quality:

Customer satisfaction is our top priority at BackRoad ERA. As a family-owned business, we take pride in delivering nothing but the best quality products. From off-road gear to outdoor essentials, every item is crafted with precision and a commitment to excellence.

👨‍💼 Meet the Owner:

I am Misael Alvarez, the Owner and CEO of BackRoad ERA. With a deep-rooted love for adventure and a relentless pursuit of quality, I am dedicated to providing you with top-notch products that complement your outdoor lifestyle.

🛤️ Join Us on the Journey:

Embark on this adventure with us at BackRoad ERA! Whether you're an off-road enthusiast, a nature lover, or someone seeking high-quality products, we invite you to explore our offerings. Your support means the world to us, and we can't wait to share more exciting moments with you.

Thank you for being a part of the BackRoad ERA family!

Best Regards,

Misael Alvarez

Owner and CEO of BackRoad ERA